INNOVATIVE “SKINNY” SERIES SHAKES UP TRADITIONAL PUBLISHING

RAND MEDIA CO LAUNCHES ITS NEWEST TITLE: THE SKINNY ON SUCCESS: Why Not You?

October 28, 2009 (Westport, CT): Rand Media Co’s award-winning The Skinny On™ series is making waves in the publishing industry by challenging the conventional model for non-fiction books. The Skinny On™ books are … simply, skinny – short, concise summations of bottom-line information presented in a visual and funny format.

The Skinny on Success: Why Not You? is the sixth installment from Rand this year. Their first book, The Skinny on the Housing Crisis was recently awarded the Gold Medal in a competition sponsored by NAREE, a group of 600 journalists, beating out power-publishers like Doubleday and Wiley.

The Skinny on Success features interviews with Jim Nantz, Brian Williams, and Olympic medalist Dwight Stones and endorsements from the CEO/Chairman of Pfizer and the CEO of The Huffington Post:

“The Skinny on Success is a funny, insightful, and concise explanation as to why some people achieve their goals and others do not. I can’t think of a better way to spend one hour (well, maybe one), but as far as reading goes, this book is as good as it gets!”
- Jeff Kindler, CEO/Chairman, Pfizer

Rand’s Skinny On™ books are concise, funny, illustrated stories about personal and financial achievement featuring a “stick figure” couple tackling various issues. Taking a swipe at the traditional self-help industry, Jim Randel, founder of Rand Media Co, maintains that many self-improvement books are, “filled with filler and fluffed up with fluff.”

After Randel’s book, CONFESSIONS OF A REAL ESTATE ENTREPENEUR, (McGraw-Hill, 2006) was awarded a “12 on a scale of 10” by well-known book columnist, Robert Bruss, and reached #1 in several Amazon categories, Randel decided to take a different approach to his next foray explaining, “In the time-starved world we live in today, this concept seemed much-needed.”

The Skinny on Success: Why Not You? summarizes the insights of authors and success-stories from Malcolm Gladwell to Jay Leno, and analyzes the paths to achievement of “winners” like Stephen King, Wayne Gretzky, President Obama and Derek Jeter. Randel’s findings are nothing short of remarkable, and create a succinct formula for those who want to achieve even their wildest dreams (and determine what those dreams are).

The Skinny On™ Series has already made a dent in the market; readers, reviewers, business leaders, and journalists alike are rejoicing in the time-saving, bottom-lined, “insider” format:

“Jim has been close to many ultra-successful people. He has watched and learned. The Skinny on Success is a profound and funny book. An excellent read!”
- Eric Hippeau, CEO, The Huffington Post

Other titles published by Rand Media Co include The Skinny on Willpower, The Skinny on Credit Cards (covering the impact of the new credit card laws), The Skinny on Time Management, The Skinny on the Art of Persuasion, The Skinny on Direct Sales and The Skinny on Real Estate Investing.

Rand Media Co titles are available at local or online booksellers through all major wholesalers including Ingram, Baker & Taylor, Brodart, and Follett or directly from the publisher at www.theskinnyon.com.

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